I helped an architect shape an identity from scratch.
With a small work-from-home practice, Michael Howells required a website that would put him toe-to-toe with established brick-and-mortar firms. Collaborating closely with agency Smith & Connors, I provided strategy support and content writing, to enhance visual assets and entice well-matched prospective clients to meet with Michael.
We dug deep to distill this architect’s core strengths and connect him with his main audience: medium- to high-budget homeowners.
Architect websites typically focus on buildings. Our strategy centered on people: him, his audience, and his past clients. For the copy, I used a palette of elegant but plain words. No jargon. A focus on tactile experiences and thoughtful, personal details emphasize the humanity at the heart of this business.
My work for this (very successful) client continues. It consists of both front-end and back-end services, including newsletters, CMS updates, editorial pitches, and other PR for both web and print.